Database Marketing Analyzing And Managing Consumers Pdf

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Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today's organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise--from branding and promotion campaigns to supply



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Database marketing is the planned implementation, recording, analysis and tracking of consumers' direct response behavior over time to derive future marketing strategies, for developing long-term consumer loyalty and ensuring continued business growth. Let's consider this definition in more detail:

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